PRIVACY POLICY
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people who visit our website?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information, or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize user experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey, or other site feature.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use “cookies”?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in our shopping cart.
We use cookies to:
- Help remember and process the items in the shopping cart.
- Understand and save user preferences for future visits.
- Keep track of advertisements.
- Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.
You can choose to have your computer warn you each time a cookie is being sent or choose to turn off all cookies through your browser settings.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites.
We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visits to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
Opting Out
Users can set preferences for how Google advertises to them using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative opt-out page or permanently using the Google Analytics Opt-Out Browser add-on.
New Jersey Online Privacy Protection Act
New Jersey requires commercial websites and online services to post a privacy policy that discloses what information is collected and how it is used.
According to this policy, we agree to the following:
- Users can visit our site anonymously.
- Once this privacy policy is created, we will add a link to it on our home page or, at a minimum, on the first significant page after entering our website.
- Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
Users will be notified of any privacy policy changes:
- On our Privacy Policy Page
Users are able to change their personal information:
- By logging into their account
COPPA (Children’s Online Privacy Protection Act)
We do not specifically market to children under 13.
Fair Information Practices
In the event of a data breach, we will notify users via email within 7 business days and via an in-site notification within 1 business day.
We also agree to the individual redress principle, which ensures that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.
CAN-SPAM Act
The CAN-SPAM Act sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop emails, and spells out penalties for violations.
We collect your email address in order to:
- Send information, and respond to inquiries, and/or other requests or questions.
- Process orders and send updates pertaining to orders.
- Send additional information related to our product and/or service.
- Market to our mailing list or continue to send emails after the original transaction has occurred.
To comply with CAN-SPAM, we agree to the following:
- NOT use false or misleading subjects or email addresses.
- Identify messages as advertisements in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email.
Contacting Us
If there are any questions regarding this privacy policy, you may contact us at:
